Copyright 2020.

Hello! My name is shannon.

About me

I help organizations
communicate, connect and convert.

I’m a multi-award winning public relations strategist and brand advocacy expert for innovative companies and thought leaders. My proven track record and 20+ years of leadership experience allow me to spearhead integrated marketing communications plans to make organizations stand out and get noticed.

My colleagues think of me as a creative and scrappy trailblazer and storyteller who sees the big picture, as well as the little details, for short and long term achievable goals.

Marketing Communications
95%
Public Relations
99%
Management
85%
Content Creation
90%
Strategic Planning
80%
Branding
85%
Fund Development
80%
Education
Master of Arts, Communication Administration

University of Memphis

1996

Accredited in Public Relations

PRSA

1995

Bachelor of Arts, Communications

SUNY Geneseo

1990

Experience
Director of Marketing and Communications

WCIRB

2022 - present

Founder/CMO

Cherry Communications

Jan 2006 - Present

Communications Lead

TechSoup

2019 - 2022

Director of Communications and Outreach

Multiplier

2016 - 2019

Associate Executive Director

New York State Coalition Against Sexual Assault

2003-2006

Senior Account Director

MC2

1999-2003

Senior Account Supervisor

Capital Region BOCES

1996-1999

Director of Communications and Development

The Arc

1992-1996

Anchor and Reporter

WUTR-TV

1988-1992

Savvy.
Creative.
Scrappy.
Clever.
Trailblazer.

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